Oh, Sci Fi Channel, how can I be shocked at anything you do? You give me "Manticore." You give me "Kaw." And yet, I still manage to feel shock at the fact that you've changed your name to "Sy Fy" in an effort to make people think you're not a sci-fi channel. Because apparently "sy fy" stands for "syence fyction" which is not at all like "science fiction." Phew, now they won't attract all those geeks and losers who gave them their best year ever in 2008. Here's what the guy who helped launch the channel says:
“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.
Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they think it’s a good movie. “We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”
Wow, talk about a lack of respect for your audience. Added the Sci Fi/SyFy president:
“What we love about this is we hopefully get the best of both worlds,” Mr. Howe said. “We’ll get the heritage and the track record of success, and we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.”
It's the "more...human-friendly brand" that really makes it art. Wow, dudes, seriously, I hope you enjoy the rating downturn when "Battlestar" goes off the air. I've really never seen a crappier roll-out of a new brand. Hey, let's insult our current viewers while changing our name and doing nothing substantial to attract the new audience to replace the ones we've just mocked. I'm pretty sure this is how those Google people got rich.
What do you think of the change?